Community Engagement

Pushing the contribution funnel.

Floris van Geel

Zelfje in IRC
@040lab

Drupal Entrepeneur
work ~60% for clients
~40% product development.

slides: https://040lab.com/mc2019/index.html

Contents

  • Problem
  • Promote Drupal Intiative
  • Marketing Automation
  • Drupal Integration
  • Closure

Problem

Each year i visit a drupalcamp or CON i meet the same people, all just as nice and great but all got to be one year older.

This is unhealthy for our community, if we don't chage this we'll be unsignificant in 5 to 10 years.

photo by Yes Moon

Remix from DA

Phase 1: Update Drupal's brand and strategic messaging to connect with new
decision makers and influencers
Phase 2: Provide sales and marketing materials that everyone can use
(and translate!)
Phase 3: Coordinate PR campaigns
Phase 4: Create "marketing campaigns in a box" to support localized
ad and industry event marketing
This fundraising campaign will support Phase 1 & 2.

Rebecca Pilcher @RyeBurd, Director, Marketing Communications

DrupalEurope local association RT

votes
18	Create a marketing starter kit
11	Hire Part-time marketing resources
8	Crowd source slide decks
7	Rename DA to Drupal marketing Assoc
7	Pitch deck for customers
6	Marketing backlog
5	Invest in innovation (sprint+UX)
4	Customer advisory board
3	Monthly calls for community marketing
3	Work on governance in Europe

Link to issue

Marketing 101

  • “Just” communication
  • Telling others who you are and what you do
  • “I’m Floris. I like cooking”
  • Not Sales
Example:
  • 10,000 people aware
  • 1,000 interested
  • 100 deciding what to do
  • 10 acting now
  

CRM integration

{
    "type": "LivechatOfflineMessage",
    "sentAt": "2017-04-23T07:20:53.867Z",
    "visitor": {
        "name": "name from the form",
        "email": "info@my-email.tld"
    },
    "message": "message from the form"
}

Tweaking the Funnels

CRM?

CrmCore, AgileCRM, Erpal etc.
All are too basic or over complicated.
Currently there is only 2 open source options:
SuiteCRM (open source fork of Sugar)
CiviCRM (used by DA, double database)

https://www.drupal.org/project/amoebacrm

Marketers have to report on progress.
We have to teach them to use issueQ!
Find out their KPIs and improve.
Make reporting intuitive and easy
(don’t just connect Google Analytics and walk away)
You have the valuable insights to make this community grow again.

Links + QA?

https://www.drupal.org/promotedrupal
https://www.mautic.org
https://drupalchat.me/register/beta
https://040lab.com/mc2019/index.html